Friday, November 28, 2008

4 Things To Look For In A Mortgage CRM Provider

If you're like many mortgage companies, you have just begun to look at the Internet for a viable source of business.

In the past several months you've begun to realize that it is no longer raining loans and you have to pursue new business more aggressively than ever before. For that reason, you MUST have a mortgage CRM (customer relationship management) strategy. A mortgage CRM strategy to help to find, sell and keep more customers. Remember it's less expensive to keep a customer you already have than get a new customer. You need to find a mortgage CRM provider who understands CRM, but also understands the mortgage industry.

Here are four things to look for in a mortgage CRM provider.

(1) Does your mortgage CRM provider understand CRM and the mortgage business?

(2) Does your mortgage CRM provider understand the power of mortgage email marketing and how to integrate that with your lead management strategy?

(3) Does you mortgage CRM provider work with you to provide follow up strategies and scripts you can use in your marketing efforts - working as a team is key.

(4) Does your mortgage CRM provider understand the critical role your website plays in converting your website traffic and is your mortgage CRM integrated with your website?

Having the right mortgage CRM strategy is critical to your Internet marketing success, but its not about one thing. You CRM strategy should be part of a complete Internet marketing strategy that includes a mortgage SEO, mortgage email marketing, website and training strategy.

The author, John Boudreau, is CEO of Astonish Results, a digital marketing and training company for the mortgage industry located in Warwick, Rhode Island.

Astonish Results, provide high impact mortgage websites, training, CRM, SEO and email marketing and can be found at

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